Gretchen Preston forwarded me the following information about an upcoming book fest in the Sault.

If you have questions, contact Beverly McBride.  Following is her email and the registration form has been pasted into the message below so you can copy and print it. Unfortunately, I won’t be able to make it to this event.

Tyler Tichelaar

Hello! We are thrilled to invite you to participate in the 1st Annual Eastern Upper Peninsula Book Fest, scheduled for Saturday, September 20, 2014, 9am-3pm, sponsored by Creative Endeavors, the arts support group that meets at Bayliss Library in the Sault. We want to feature EUP published authors, illustrators, publishers. We will have a table space for each author, and also schedule reading times for those who wish to read selections from their work for the public. Cost of the booth is $10. That money will be used for signs, flyers, site maps and other surprises we might wrench from it. If you wish to share a table with another writer, please let us know. The other particulars are listed on the first page of the attached registration form. Please note if you want to reserve a box lunch, the procedure is outlined on the registration information, and will be revisited the day of the event.

This idea is a long time coming. We think it will be unique local pilot event, and the entire group is working hard to make this a good experience for all. We are looking at this event as a wonderful time to share and promote your work, and to meet people interested in books and local authors. Please review the attached registration, fill it out, copy and return to me, no later than September 7, first come first served, for both booths and reading slots. I will be taking the registrations via e-mail or you may leave a hard copy for me at Bayliss Library. If you feel the need to speak to a real person about all this, call me at 941 713-2616. If you see another author who should be at the event, please let them know, and encourage them to contact us.

bannerbaylissI hope to see you there! Thank you for considering participating!

Beverly McBride

PS. Feel free to join with us at any time at Creative Endeavors. Our next meeting is scheduled for Aug 12, 12 noon at Bayliss.

Registration Information

Creative Endeavors’ 1st Annual EUP Book Fest

9am-3pm September 20, 2014 Faith Lutheran Church Hall 1600 Park St., Sault

Thank you for your interest in participating in the Creative Endeavors’ First Annual EUP Book Fest!! Please complete the registration form below to ensure your space in the Book Fest.

1) Cost is $10 per entrant. Tables are assigned first come, first served basis. A table and 2 chairs is included. There will be no electrical connection available for your table. Set up of tables and chairs before and take down is included.

2) Please bring your own table cover. Feel free to decorate your table.

3) We will provide some uniform signage and bottled water for your convenience.

4) You may order a catered box lunch to be delivered to your booth at a cost of $8 per box. Sign up for the number of box lunches you need; may be increased first thing the day of the event, so check with the Creative Endeavors table.

5) Press releases, marketing, flyers and maps of the event will be being generated. Please send materials ahead of time to be included, no later than September 7. Please send into if you are reading.

6) You may sell your books or book related items at your table. No crafts please. Please bring your own change, bags, etc. Don’t forget your pen for signing!

7) We will have 11 slots for 15 minute readings. First Come, First Served, if you indicate below, you will be assigned a time slot. There will be minimal seating around a reading area. You will be introduced and may begin your reading and answer audience questions. There may be some entertainment scheduled between readings, so please keep to the 15 minutes allotted. Thank you.

8) Please do not leave or pack-up before 3pm. Plan to arrive before 9 to set up and to have your booth manned the entire Book Fest. Doors open for Fare goers at 9 AM.

9) There will be an information table (Creative Endeavors) who will assist if you or Fest goers have questions or needs during the Fest.

10) Please feel free to look around and get to know other published authors/artists participating in the Book Fest. Please look into joining Creative Endeavors writers/artists group.

Creative Endeavors’ 1st Annual EUP Book Fest

9-3 September 20 Faith Lutheran Church Hall 1600 Park St., Sault


Yes! I wish to participate in this first ever EUP Book Fest Event!


Mailing Address:


Phone # or Cell:

At your assigned table: I will be selling my book(s) ___yes ___no ___other______________________


I would like to sign up for a 15 minute author reading: ___yes ___no

I would like to request a box lunch(es) at $8 each:__yes__no___# of lunches___total due that day (cash)

I will be forwarding additional information for pre-Fest marketing ___yes ___no (Due before Sept 7)

For more information or questions, please contact Bmcbride11@gmail.com

Please send completed form to Bmcbride11@gmail.com

Thank you, See you at the Fest!!

Iron County Historical Museum

Iron County
Historical Museum

For Immediate Release

U.P. Authors Participate in First Annual Authors & Artists Day in Caspian, Michigan

July 10, 2014—Members of the Upper Peninsula Publishers and Authors Association will be appearing at the Iron County Historical Museum’s Authors and Artists Day Event in Caspian on Saturday, July 19th. The historical museum’s first ever Authors and Artists Day Event will feature a wide variety of locally written books and other artisan crafts for sale, and artwork highlighting the LeBlanc & Giovanelli Galleries.

U.P. native Tyler Tichelaar of Marquette will have available his many local history books including The Marquette Trilogy and My Marquette as well as his new historical fantasy novel, Arthur’s Legacy: The Children of Arthur, Book One.

Children’s author, Gretchen Preston, of Harvey, will showcase her Valley Cats series of beautifully illustrated local chapter books and their accompanying artwork. She will also have audio CDs to purchase of her first book.

Donna Winters, of Garden, and author of the Great Lakes Romances series, will autograph copies of her historical romances set in various locations around the U.P. and Lower Michigan. Donna will also be available to autograph her non-fiction titles: Adventures With Vinnie, the story of the U.P. shelter dog who taught her to expect the unexpected, and Picturing Fayette, a photo book of stunning views taken at the Fayette Historic Town site on the Garden Peninsula.

Bessemer’s Allen Wright will be on hand to sign copies of his new book, titled The Book, which explores the writing of the Old Testament, offering commentary, as well as pondering the reasons why the Bible was really written.

The Copper Country is represented by Deborah K. Frontiera. Deborah will bring a variety of books including: a children’s picture book set on Isle Royale; historical fiction for middle grade readers (and up) set in the Copper Country; a collection of historical photos by J. W. Nara; and a little “outside the box” young adult fantasy trilogy.

Join these U.P. authors in Caspian, Michigan at the Iron County Historical Museum from 1-4 p.m. Central time on July 19th. They will be happy to autograph and personalize purchased books for you. A portion of their proceeds will be donated back to the Iron County Historical Museum for its programming and other expenses.

Come find the next book on your summer reading list, the perfect holiday gift for a loved one, or your new favorite book! Rain or shine, you will find the authors and their books inside the museum waiting for you!

For more information about Authors and Artists Day, contact the Iron County Historical Museum at www.ironcountyhistoricalmuseum.org or (906) 265-2617. For more information about the U.P. Publishers and Authors Association, visit http://www.uppaa.org


How is trade marketing different from non-bookstore marketing?

Brian Jud

Brian Jud

You are familiar with the process of selling books through bookstores, bricks and clicks. But there is another way to sell books, and it could be more profitable for you. That is special-sales marketing — also called non-bookstore marketing or non-traditional marketing. It is the process of selling books to buyers other than through bookstores.

Special-sales marketing is divided into two areas: retail and non-retail. Examples of special retail markets are discount stores, warehouse clubs, airport stores, gift shops, supermarkets, etc. Non-retail opportunities may be found among buyers in corporations, associations, schools and the military.

Regardless of you call it, selling books to non-bookstore buyers is not only a different way of doing business, it is a new way of doing business. It requires a new perspective on the sales process, a new business model for most publishers. In many cases the chain of events unfolds differently from that of selling books through bookstores.

For example, in trade marketing the publisher produces a book, prices it, creates bookstore distribution and then promotes it. That is a logical sequence of events for that purpose. Sales are pulled through the distribution network, and the quantity of books sold is a function of the quantity and quality of the author’s promotion.

But in non-retail marketing the author/publisher must follow a different course. The process begins with promotion to establish awareness of, and need for the content that is offered. Since there is no distributor, the author/publisher finds and makes sales calls on prospective buyers, discusses the content of the book, plans the form in which the content will be delivered (book, booklet, ebook), decides on the number of units to be purchased, and only then negotiates the price and delivery. The quantity of books sold is a function of the ability of the author to act as a consultant, working with one buyer to find unique ways to use the content of the book to solve a company’s problem.

Special-sales marketing is not instead of, but parallel to bookstore marketing. For example, What if you had a book on dog care. You could sell it through bookstores or pet shops. In addition, you could contact a pet-food producer and get them to place a coupon for a free copy of your book on (or in) every 20-pound bag of their dog food. That company would purchase a large, non-returnable quantity of your books in advance, and also do the fulfillment.

In the example above, the promotion you do to communicate your message to the corporate buyer also reaches consumers and may entice them to go to a bookstore. This is not an either/or proposition. It is not separate from, but coincidental to trade marketing. Special-sales marketing entails a joint marketing strategy that unfolds as part of an overall business strategy.

Brian Jud is the Executive Director of the Association of Publishers for Special Sales (APSS – http://www.bookapss.org– formerly SPAN). He is also the author of How to Make Real Money Selling Books. Brian offers commission-based sales of books to buyers in non-bookstore markets. Contact Brian at P. O. Box 715, Avon, CT 06001-0715; (860) 675-1344; brianjud@bookmarketing.com or http://www.premiumbookcompany.com twitter.com/bookmarketing

Nicole Fende, author of How to be a Finance Rock Star

Nicole Fende, author of How to be a Finance Rock Star

As a successful self-published author I understand your struggles and challenges.  Even the best authors in the business need outside help in putting together a quality book. This help costs money, but you can’t make money until you publish your book (or so you’ve been told).  This Catch-22 is enough to discourage the most optimistic author.

There are ways to raise money before your book hits the printing press.  Leveraging my background in finance, creative right brain approach to problem solving, and personal experience I’ve created a list of 14 ways you can fund your self-published book.  This is my gift to you, one author to another.

Also checkout her podcast presentation from the UPPAA 2014 Spring Conference

  1. Sell the right to name a character in your upcoming book.
  2. For a non-fiction book sell the opportunity to be a case study in the book.
  3. Make your character development pay.  Turn your character backgrounds into short stories and sell them electronically – Kindle, Nook, Smashwords, or even through your own website.
  4. Sell your book as a series during the writing process.  Chapter 1 becomes the first episode in the series.  You build a following, earn money, and get feedback.  When the book is complete sell it in its entirety – your fan base will buy it and spread the word.
  5. Leveraging Kickstarter, Indie Go-Go or similar crowdfunding tool, you can run a pre-sale before you even type a single page of text.
  6. Get a patron.  This old world idea has resurfaced using cutting edge technology.  Visit Patreon to learn how you can attract your own patron(s).
  7. Leverage a Common Cause (Fiction) – Perhaps your book involves a Spotted Owl, and the story would help raise awareness or interest in its threatened status.  Groups working to protect the Spotted Owl may be interested in pre-ordering your book or even a straight grant to fund it.
  8. Specific Interest (Fiction) – Niche topics can be very lucrative if properly managed.  Let’s say you’re planning to write a book on vampires in space.  People who enjoy these types of books will be thirsty, no pun intended, for new literature.  Great for pre-orders and crowdfunding.
  9. Target Audience (Fiction) – Here in the U.S. there are many groups focused on literacy, particularly for children.  Finding relatable fiction for specific groups (such as Native Americans or immigrants from countries with significantly different customs) can be a challenge.  If your book includes such groups they may be interested in sponsoring your work.
  10. Leverage a Common Cause (Nonfiction) – Does your story share a person’s experience dealing with a specific challenge, such as breast cancer, alcoholism, or death of a loved one?  Groups created to address these issues should be approached for pre-orders or straight funding in exchange for a mention of their organization in the book.
  11. Specific Interest (Nonfiction) – Let’s say you are writing a book on EFT (Emotionally Focused Therapy), including expected results and how to select your service provider. EFT Practitioners interested in writing a chapter for you, or being included as a recommended resource in the book, may be open to paying for the opportunity.  For them it’s a way to gain credibility – just be sure you select carefully as you are hitching your reputation to theirs.
  12. Target Audience (Nonfiction) – When I was working on my first book, How to be a Finance Rock Star: The Small Business Owner’s Ticket to Multi-Platinum Profits, I wanted to include QR codes to make my book more interactive.  Pitney Bowes had recently launched a QR Code service, targeting small business owners.  I was able to approach them to trade QR Code services, as well as a sponsorship of my book launch, for inclusion in my book.
  13. Writer in Residence – Writers-in-residence programs support authors by providing a monthly stipend and paid teaching opportunities, along with the time and space to complete a manuscript.  Examples include Hugo House, Thurber House, and James Merrill House.
  14. Barter for services.  Need a graphic designer to create your book cover?  Try offering your writing services in exchange for their work.  Barter is no different than working for cash, be sure you create a contract and treat your barter client the same as any other.

Looking for even more ways to profit from your self-published book?  See how else I can help at www.TheNumbersWhisperer.com/BookProfit .

To your success & happiness –

Nicole Fende, A.S.A.

The Numbers Whisperer® 

Copper Harbor, Michigan

Copper Harbor, Michigan


Summer Writers Workshop Now Offering Buddy Discounts & Scholarships  

EVENT DATE:   JULY 19-20, 2014
PHONE:   (906) 370-5358
COPPER HARBOR - Aspiring and experienced writers both are encouraged to jump-start their creativity by attending the Keweenaw Writers Workshop in Copper Harbor, July 19-20.  This year, need-based scholarships will be offered, as well as  generous “buddy discounts” (bring a friend and each gets a reduced rate).   This relaxing, weekend retreat will be held at the Willow Wisp Cottage and includes refreshments, writing workshops in either poetry or travel/life writing, and an evening presentation by visiting poet Randy Freisinger.   The theme this year is “The Wandering Word.”   Over the weekend, workshop participants may enroll in additional activities designed to enhance creativity such as songwriting, yoga, meditation,  QiJong, and guided nature hikes.    For specific information or to register, please see:   http://www.keweenawwritersworkshop.com/index.html  or  call:   (906) 370-5358.

Workshop Descriptions:
The Wandering Word:   Poetry & Transformation
Words are our common spark, the familiar roost, the nest we have built together and from which each of us can fly. This workshop will hone your skills with imagery and language, broaden your scope, and rekindle your creative energy.
Workshop Leader: Laura Smyth, MFA Columbia University’s Creative Writing Program
The Wandering Word:   Travel & Life Writing  
Writing takes us places - sometimes south of the border, sometimes deep within ourselves.   This workshop is designed to help you access those places, bringing your memories to life in personal essays, short stories, travel memoir, and more.
Workshop Leader:   Suzanne Van Dam (MFA University of Southern Maine’s Stonecoast Creative Writing Program).
The workshops will be held concurrently and include reading, discussion, the chance for participants to share and receive feedback on their work, and writing prompts designed to  help writers overcome the intimidation of the blank page. Class size is limited to 12, so interested writers are encouraged to register early to hold a place.
About the Workshop Leaders:
Laura Smyth, the instructor for  Poetry and Transformation,  was awarded a Fellowship to attend Columbia University’s Creative Writing Program and while living in New York City had the opportunity to work with a broad array of poets including Diane Ackerman, Quincy Troupe, Anne Lauterbach, Jane Copper, Molly Peacock, and Derek Walcott. She worked as an editorial assistant at the renowned  Parnassus: Poetry In Review, and participated in a Master’s Class in poetry conducted by the poet Amy Clampitt at New York’s 92nd Street Y Poetry Center. Laura’s poetry has been included in several anthologies, literary magazines, online journals, and recent work has been nominated for the 2014 Pushcart Prize. Her teaching experience includes adjunct work at Finlandia University’s Suomi School of Arts and Science, International School of Art and Design, and Gogebic Community College. She is also the Creative Director for two small publishing companies located on the Keweenaw Peninsula:  Thimbleberry Press  and  Mudminnow Press.
Suzanne Van Dam, the instructor for  Travel & Life Writing,  is an Associate Professor of Language & Literature at Finlandia University where she teaches English and creative writing.  She earned both a B.A. and an M.A. in English from the University of Illinois at Urbana-Champaign and an M.F.A. from the University of Southern Maine’s Stonecoast Creative Writing Program.  Van Dam has lived abroad in Tanzania, Malaysia, and Mexico, and has traveled widely.   She’s recently completed a novel and received an Honorable Mention  for an essay in the  New Millennium  Writings  competition.   Her work has appeared in  Traverse Magazine,  Further North,  Mothering,  Ceramics Monthly,Running Times,  The U.P. Environment,  and elsewhere.
Nicole Fende, author of How to be a Finance Rock Star

Nicole Fende, author of How to be a Finance Rock Star

Self-publishing can be a great way to bring your book to market. Done right it can generate a modest profit (sometimes even before you publish). Done wrong it can be one big money pit. Learn some easy to implement ways to get your book to pay for itself. Presented by self-published author and small business finance expert Nicole Fende, a.k.a. The Numbers Whisperer ™.

Nicole’s presentation was recorded live at the UPPAA 2014 Spring conference.

Click here to play the presentation using the Bandcamp Player

UPPAA Logo, Square, Centered

Upper Peninsula Publishers and Authors Association (UPPAA)

Top 10 Benefits of Special-Sales (Non-Bookstore) Marketing

1.         Compete in a marketplace larger in size than the bookstore segment

2.         Experience sales growth that is virtually limitless

3.         Take your books to potential buyers – don’t wait for them to go to a bookstore

4.         Reduce your competition – most publishers do not call on these buyers

5.         Minimize discounting since many buyers have no quick access to competitive pricing

6.         Sell books on a non-returnable basis

7.         Get more efficient and effective exposure

8.         Increase your flexibility in negotiations

9.         Improve your profitability

10.       You do what you do best – publish and sell more books


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