2015 UPPAA Conference – Saturday, May 30, 2015 – Peter White Public Library, Marquette, MI
- 10:00-10:30 – Registration
- 10:30-10:45 – Opening Remarks
- 10:45 – 11:45 – Creating and Operating a Successful Publishing Company – Lloyd Wescoat and Laura Smyth
- 11:45-12:45 The Kindle Scout Program – Jim Jackson
- 12:45 – 1:45 Lunch, Activity, and Election of New Board
- 1:45-2:45 Creating Marketing Success – Diana Oman
- 2:45 – 3:45 Working with a Traditional Publisher vs. Self-Publishing – Sonny Longtine and Karl Bohnak
- 3:45 – 4:45 Being a Freelance Writer – Sam and Kim Eggleston
Creating and Operating a Successful Marketing Company
Lloyd Wescoat and Laura Smyth, two of the three partners of Mudminnow Press, will discuss how to set up your own publishing company, the importance of relying upon the individual strengths of the partners, and the art of book design. Laura will also discuss her involvement with Mudminnow and Thimblerry Presses and her experiences with other publishers.
The Kindle Scout Program – Jim Jackson
Jim Jackson, who recently won a contest to have his book published through the Kindle Scout program, will discuss: (1) The genesis of Kindle Scout (2) the key components of the contract if you win (3) the process of applying (4) What he did to win and tips he’s gathered from others that weren’t applicable to him (5) what happens after the win including the editing process (6) how that compares to a standard publishing contract (7) results of books published in the first three months—by genre, over time (8) comparison of results for the various genres, and (9) What he’s gleaned from fellow Kindle Press authors. If time permits, Jim will also discuss: (1) Kindle WriteOn relative to Wattpad (2) how to combine self-publishing printed books with a Kindle Press contract, and (3) whether (and what) Amazon does about Audible books.
Working with a Traditional Publisher vs. Self-Publishing – Sonny Longtine and Karl Bohnak
Tyler Tichelaar will interview Sonny Longtine and Karl Bohnak about their experiences in both self-publishing books as well as being traditionally published. Topics will include the pros and cons of both types of publishing including artistic license, editing, research, royalties and copyright issues, and personal opinions on which form of publishing is preferred by each.
The New ABC’s of Successful Marketing – Diana Oman
“Selling your book can be easy and even fun!” Are you open to believing this statement? Are you willing to choose to think differently? Diana Oman, author of My Heart Smiles, a positive and uplifting ABC book for the kid in all of us (released in March 2014) has successfully “unplugged” from the “shoulds” of conventional marketing. She will share her unique perspectives and offer three top marketing “tools” that have made her heart smile.
Being a Freelance Writer – Sam and Kim Eggleston
The husband-and-wife team will talk about how they’ve developed careers as freelance writers and editors based in the U.P. Discussion will include working for magazines and online publications, how to pitch to and work with editors, adapting writing skills to different publications, and using social media and networking to develop as a freelancer.