UPPAA Members to Participate in Canterbury Book Store book sale

  Several UPPAA members are planning to participate in the upcoming book sale at the Canterbury Book Store in Escanaba this coming Saturday, August 3. If participating authors (or those just wanting to spread the word) would like to post on their websites and social media, the following links have…

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Getting your book into the B&N store at Northern Michigan University (NMU)

As you might or might not know, the NMU bookstore was recently acquired by the Barnes & Noble chain.  As such, a complete changeout of inventory was made, leaving some local authors in doubt of whether they could be stocked (again).  Tyler writes: I have followed up with the NMU…

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Top 10 Benefits of Special-Sales (Non-Bookstore) Marketing

Top 10 Benefits of Special-Sales (Non-Bookstore) Marketing 1.         Compete in a marketplace larger in size than the bookstore segment 2.         Experience sales growth that is virtually limitless 3.         Take your books to potential buyers – don’t wait for them to go to a bookstore 4.         Reduce your competition – most…

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Lee LaForge presentation audio from Spring 2014 conference

Working with a Bookstore Lee LaForge, manager of the Marquette Book World, will share how bookstores decide what books to carry, how you can work with bookstores to get your book in the inventory, ordering and payment policies, book signings, and why customers may choose your book over another, or…

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Snowbound Books in Marquette, Michigan under new ownership!

Hi Everyone, In case any of you don’t know yet, Snowbound Books in Marquette is changing hands. Longtime owner, Ray Nurmi, has sold the store to longtime employee Dana Schultz. There will be a party at Snowbound this Saturday, April 20 from 3-6pm for everyone who wants to come celebrate, congratulate Ray on…

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