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Nicole Fende, author of How to be a Finance Rock Star

Nicole Fende, author of How to be a Finance Rock Star

As a successful self-published author I understand your struggles and challenges.  Even the best authors in the business need outside help in putting together a quality book. This help costs money, but you can’t make money until you publish your book (or so you’ve been told).  This Catch-22 is enough to discourage the most optimistic author.

There are ways to raise money before your book hits the printing press.  Leveraging my background in finance, creative right brain approach to problem solving, and personal experience I’ve created a list of 14 ways you can fund your self-published book.  This is my gift to you, one author to another.

Also checkout her podcast presentation from the UPPAA 2014 Spring Conference

  1. Sell the right to name a character in your upcoming book.
  2. For a non-fiction book sell the opportunity to be a case study in the book.
  3. Make your character development pay.  Turn your character backgrounds into short stories and sell them electronically – Kindle, Nook, Smashwords, or even through your own website.
  4. Sell your book as a series during the writing process.  Chapter 1 becomes the first episode in the series.  You build a following, earn money, and get feedback.  When the book is complete sell it in its entirety – your fan base will buy it and spread the word.
  5. Leveraging Kickstarter, Indie Go-Go or similar crowdfunding tool, you can run a pre-sale before you even type a single page of text.
  6. Get a patron.  This old world idea has resurfaced using cutting edge technology.  Visit Patreon to learn how you can attract your own patron(s).
  7. Leverage a Common Cause (Fiction) – Perhaps your book involves a Spotted Owl, and the story would help raise awareness or interest in its threatened status.  Groups working to protect the Spotted Owl may be interested in pre-ordering your book or even a straight grant to fund it.
  8. Specific Interest (Fiction) – Niche topics can be very lucrative if properly managed.  Let’s say you’re planning to write a book on vampires in space.  People who enjoy these types of books will be thirsty, no pun intended, for new literature.  Great for pre-orders and crowdfunding.
  9. Target Audience (Fiction) – Here in the U.S. there are many groups focused on literacy, particularly for children.  Finding relatable fiction for specific groups (such as Native Americans or immigrants from countries with significantly different customs) can be a challenge.  If your book includes such groups they may be interested in sponsoring your work.
  10. Leverage a Common Cause (Nonfiction) – Does your story share a person’s experience dealing with a specific challenge, such as breast cancer, alcoholism, or death of a loved one?  Groups created to address these issues should be approached for pre-orders or straight funding in exchange for a mention of their organization in the book.
  11. Specific Interest (Nonfiction) – Let’s say you are writing a book on EFT (Emotionally Focused Therapy), including expected results and how to select your service provider. EFT Practitioners interested in writing a chapter for you, or being included as a recommended resource in the book, may be open to paying for the opportunity.  For them it’s a way to gain credibility – just be sure you select carefully as you are hitching your reputation to theirs.
  12. Target Audience (Nonfiction) – When I was working on my first book, How to be a Finance Rock Star: The Small Business Owner’s Ticket to Multi-Platinum Profits, I wanted to include QR codes to make my book more interactive.  Pitney Bowes had recently launched a QR Code service, targeting small business owners.  I was able to approach them to trade QR Code services, as well as a sponsorship of my book launch, for inclusion in my book.
  13. Writer in Residence – Writers-in-residence programs support authors by providing a monthly stipend and paid teaching opportunities, along with the time and space to complete a manuscript.  Examples include Hugo House, Thurber House, and James Merrill House.
  14. Barter for services.  Need a graphic designer to create your book cover?  Try offering your writing services in exchange for their work.  Barter is no different than working for cash, be sure you create a contract and treat your barter client the same as any other.

Looking for even more ways to profit from your self-published book?  See how else I can help at www.TheNumbersWhisperer.com/BookProfit .

To your success & happiness –

Nicole Fende, A.S.A.

The Numbers Whisperer® 

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Lee LaForge, Book World Marquette

Lee LaForge, Book World Marquette

Working with a Bookstore

Lee LaForge, manager of the Marquette Book World, will share how bookstores decide what books to carry, how you can work with bookstores to get your book in the inventory, ordering and payment policies, book signings, and why customers may choose your book over another, or not.

Click here to play the presentation using the Bandcamp Player

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Peter White Public Library (Marquette, Michigan)

Details of the UPPAA’s Spring Meeting in Marquette, Michigan on May 17th, 2014  have just been released.  Please register now so you are guaranteed a seat at the event!

The schedule is still tentative but here is the working draft:

10:00 – 10:30 – registration

10:30 – 10:45 – opening remarks

10:45 – 12:00
Children’s Book Industry 101: Terms, Conventions, and How it Works – Carrie Pearson, Shiras Room
Public Speaking 101 – Frida Waara, Community Room

12:00 – 1:00
A Beginner’s Guide to Blogging – Dara Beevas and Amy Quale, Community Room
How to Profit from Your Self-Published Book – Nicole Fende, Shiras Room

1:00 – 2:00 – lunch and short business meeting – election of new officers

2:00 – 3:00 p.m.
How Successful Authors Sell More Books Using Social Media – Dara Beevas and Amy Quale, Community Room
Working with a Bookstore – Lee LaForge, Shiras Room

3:00 – 4:00 p.m.
Working with a Printer vs. Print-On-Demand – Cheryl Corey, Shiras Room
Writing Fiction: Character Development, Point of View, and Plot – Donna Winters, Jenifer Brady, and Tyler Tichelaar, Community Room

 4:00 p.m. Networking and cleanup

Session Descriptions:

Children’s Book Industry 101: Terms, Conventions, and How It Works

This is a nuts and bolts session for writers and writer/illustrators to learn how the children’s book industry works. Topics include: standards for traditional publishing (formatting, word counts for categories, conventions, what’s pushy, what’s polite), how the industry works (role of agent vs. editor, publishing houses and what they offer, large house vs. small vs. regional), and how we get paid (advance, royalties).

Public Speaking 101

Frida Waara will draw on her years of experience in public speaking to discuss the basics of engaging your audience when speaking. Besides sharing tips and techniques, she will give feedback to participants who want to practice their short elevator pitches about their books. Participants are asked to attend prepared with a short one minute elevator pitch about their books to be critiqued.

A Beginner’s Guide to Blogging

Blogging is all about getting your voice heard on your terms, but did you also know that it’s a great tool for creating an author platform, connecting with an audience, marketing a project, and even creating content for a book? Discover how you can use a blog’s unstructured format to your advantage and make your voice go viral.

How to Profit from Your Self-Published Book

Self-publishing can be a great way to bring your book to market. Done right it can generate a modest profit (sometimes even before you publish). Done wrong it can be one big money pit. Learn some easy to implement ways to get your book to pay for itself. Presented by self-published author and small business finance expert Nicole Fende, a.k.a. The Numbers Whisperer ™.

How Successful Authors Sell More Books Using Social Media

Subscription lists. Giveaways. Guest posts. Being a bestselling author requires more than just a great book; it requires a bestselling brand. Navigating the waters of social media can make it happen, but you need to know what tips and tricks make it really stick. Some tools are better than others, and this talk will help you discover which ones are right for you.

Working with a Bookstore

Lee LaForge, manager of the Marquette Book World, will share how bookstores decide what books to carry, how you can work with bookstores to get your book in the inventory, ordering and payment policies, book signings, and why customers may choose your book over another, or not.

Working with a Printer vs. Print-On-Demand

Cheryl Corey of book printer McNaughton-Gunn will cover the most recent developments in printing and self-publishing. She will explain what you need to know when working with a printer from paper selection to binding styles, and the pros and cons of using print-on-demand technology versus traditional offset printing.

Writing Fiction: Character Development, Point of View, and Plot

Novelists Donna Winters, Jenifer Brady, and Tyler Tichelaar will discuss three major components of writing fiction—character development, point of view, and plot—including how they make decisions on these components and what is needed to make them effective. They also will share their own writing tips and experiences as well as theories about writing fiction and mistakes people should avoid when writing novels.

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UPPAA is a partner with The Association of Publishers for Special Sales (APSS — formerly SPAN). They are conducting a one-of-a-kind sales conference on Nov 8-9 in Philadelphia. It is dedicated to helping you sell more books in large, non-returnable quantities to non-bookstore buyers.

And you are invited. And since  UPPAA is an APSS partner, you get a 10% discount on the registration!

You will be amazed at the lineup of speakers. None will talk about how to sell one book at a time – as the speakers do at all the other seminars. These pros are talking about special sales – selling your books in large, non-returnable quantities. And these people are the ones who can help you do it.

An extraordinary program of expert speakers will show you how to sell your books in more ways – and to more different people — that you never imagined. Attend this sales conference and you will

  • Discover new ideas and creative marketing tips for proven results
  • Learn how to sell through non-bookstore retailers with no “pay-to-play” penalty
  • Find out how to sell thousands of books to businesses, corporations, associations, schools and the military
  • Uncover more prospective buyers for long-term, recurring revenue
  • Become more profitable

For a day and a half (or two full days if you are really serious about selling) the top innovators in the publishing industry will reveal practical tips and tactics that you can put into place immediately. Attend this interactive event and get customized help for selling your books to non-bookstore buyers

Sponsored by R. R. Bowker

Keynote Speaker: Sumya Ojakli, Senior Director, Special Markets, Simon & Schuster, Inc

Want to learn more about the APSS conference on Nov 8 – 9 in Philadelphia? Go to http://tinyurl.com/lr82o7n for more information. Ready to sign up now? Please go to http://tinyurl.com/mpp8dyz and take the first step toward your new level of professional success. Use the promotion code 1234567 for your 10% discount.  Already an APSS member? Then take another 10% off.

Be one of the first 20 people to register by October 1 and get a free DVD loaded with 8 hours of special-sales information in addition to other special gifts.

 

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Please help the UPPAA Board plan future conferences, even if you have never yet attended a conference, we want your feedback.

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Upper Peninsula Publishers & Authors Association

For Immediate Release…
Contact: Tyler Tichelaar
(906) 226-1543 (Phone)
President@UPPAA.org (Email)
www.UPPAA.org (Website)

U.P. Publishers & Authors Association Holds 15th Annual Conference:

Publishing & Book Marketing Industry to Be Explored

Peter White Public Library

Peter White Public Library

MARQUETTE, MI (April 15, 2013) – In its constant commitment to informing regional authors and publishers of the latest changes in the publishing world and offering effective marketing and writing strategies, the Upper Peninsula Publishers & Authors Association (UPPAA) will hold its 15th Annual Conference on May 18th in Marquette at the Peter White Public Library from 10:00 a.m. to 4:30 p.m.

As always, this year’s conference will cover a variety of topics relevant to writing, publishing, and marketing and will be of interest to beginning writers as well as seasoned, published authors.

 Victor Volkman, owner of  Modern History Press in Ann Arbor, Michigan, will present two sessions: Ebooks beyond Amazon, which will include a whirlwind tour of Nook, Kobo, iBook, Google Play, and three library wholesalers; and Book Distribution Basics, which will explore the difference between distribution and wholesale, co-op marketing, the costs and benefits of distribution, and how to price books.

Thomas Cappuccio, local artist and professor emeritus at Northern Michigan University, will host two sessions. Authors are encouraged to bring their book covers or concepts with them for discussion.

  1. Cover Design Media & Techniques:  intended for individuals with little or no background in art and design, as well as those with more advanced experience. This is a “How to apply various media and techniques to producing a book cover” presentation. Professional book covers utilizing various media and techniques will be analyzed.  Media and techniques presented will be photography, drawing and painting, graphic design, digital media, and typography. When to hire a graphic designer, illustrator, and/or photographer will be discussed.
  2. Integrating Content with Cover Design:  intended mainly for individuals who have some background in book design as well as those who are interested in integrating book content with design concepts. Formal and informal design concepts will be discussed in relation to book content, color and media. Participants will bring at least one or two book cover design sketches to the presentation where they will be discussed (sketches can be in any media).

Stacey Willey, co-owner of Globe Printing in Ishpeming, will discuss “Self-Publishing 101,” explaining the basics of self-publishing, including manuscript formatting and layout, printing costs, ISBN numbers, and everything you need to know to get your book into print.

 Nicole Walton of Public Radio 90 will offer a session on being media ready, including offering mock interviews and feedback for authors.

A panel discussion titled “The Value of Good Editing” will be held with author Gretchen Preston and editors Tyler R. Tichelaar and Ann McGlothlin Weller. Together they will share their experiences about the importance of editing when publishing and what to expect when working with an editor.

The general public may attend the meeting for a $10 registration fee. UPPAA members attend free of charge. Space is limited, so advanced registration is recommended. Membership details, benefits, and registration are available online at www.uppaa.org. A catered deli lunch is available for $8 per person with advance reservations required. For registration by mail, contact membership secretary Cheryl Corey at 9001 N. Pheasant Ridge Dr., Saline, MI 48176 (734) 429-8757. Registrations online or by mail must be received no later than May 15.

Established in 1998 to support authors and publishers who live in or write about Michigan’s Upper Peninsula, UPPAA is a Michigan nonprofit association with over 60 members. Over 100 member books are posted on the UPPAA website. UPPAA welcomes members and participation from anyone interested in writing and publishing books.

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Peter White Public Library (Marquette, Michigan)

Details of the UPPAA’s Spring Meeting in Marquette, Michigan on May 18th, 2013  have just been released.  Please register now so you are guaranteed a seat at the event!

The schedule is still tentative but here is the working draft:

10:00 – 10:30 – registration

10:30 – 10:45 – opening remarks

10:45 – 12:00 session 1: Ebooks beyond Amazon (Victor Volkman)

session 2: Illustration, part 1 (Tom Cappuccio)

12:00 – 1:00   session 1: Book distribution (Victor Volkman)

session 2 Illustration, part 2 (Tom Cappuccio)

1:00 – 2:00 – lunch and short business meeting – election of new officers

2:00 – 3:00 p.m. session: The Basics of Self-Publishing (Stacey Willey, Globe Printing)

3:00 – 4:00 p.m. session: The Value of Good Editing (panel – Gretchen Preston, Tyler Tichelaar, Ann McGlothlin Weller)

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