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Nicole Fende, author of How to be a Finance Rock Star

Nicole Fende, author of How to be a Finance Rock Star

Self-publishing can be a great way to bring your book to market. Done right it can generate a modest profit (sometimes even before you publish). Done wrong it can be one big money pit. Learn some easy to implement ways to get your book to pay for itself. Presented by self-published author and small business finance expert Nicole Fende, a.k.a. The Numbers Whisperer ™.

Nicole’s presentation was recorded live at the UPPAA 2014 Spring conference.

Click here to play the presentation using the Bandcamp Player

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Gretchen Preston

Gretchen Preston

FSCast Episode 65, March 2012

Jonathan Mosen speaks with Gretchen Preston, a UPPAA author who writes children’s books with the assistance of JAWS® screen reading software.

Show Host: Jonathan Mosen

Play Blindness and Low Vision Product Podcast (MP3 audio) – (April – 2012)

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On February 16th, 2012 Irene Watson and Victor R. Volkman spoke with author and marketing guru Cathy Stuckeron the basics of effective blogging AND promoting your blog.  Best known as the Idea Lady, Cathy Stucker helps authors, entrepreneurs and professionals attract customers and make themselves famous with techniques that make marketing easy, inexpensive and even fun.  We covered a myriad of topics, including:

  • Does blogging really sell books?
  • What is the best way to set up a blog?
  • What should authors blog about?
  • What about fiction authors?
  • How do you find the time to write for a blog without neglecting your “real” writing?
  • How personal should a blog be?
  • How do you handle blogging if you write in multiple genres or under more than one name?
  • How can authors attract readers to their blogs?

Cathy Stucker

Cathy Stucker

Cathy is the author of several books, and she has appeared on television and radio programs from coast to coast. Cathy has been featured in articles in Woman’s Day, Black Enterprise, the New York Times and the Associated Press, among others.Cathy is also the founder of SellingBooks.com, a site about all aspects of writing, publishing and marketing books. You will get free tips and advice about publishing, as well as an audio program about building your author platform, when you sign up for Cathy’s free newsletter at SellingBooks.com  Make Things Happen: Six Simple Steps to Getting Whatever You Want
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On February 2nd, 2012 Irene Watson and Victor R. Volkman spoke with educational publisher and marketing guru Arianne McHugh. She is the President and Co-Owner of Saddleback Educational Publishing. She has revamped Saddleback into the country’s largest publisher of high-interest, low readability material. Saddleback kicks off its 30th anniversary with thirteen Young Adult Library Services Association (YALSA) Quick Picks for Reluctant Readers (2012) for its series, Urban Underground. She took the time to educate on several important aspects of the industry including:

  • What is educational publishing exactly?
  • What is a high-interest, low readability book and who is the market?
  • How does an author write for educational publishers (versus the trade)?
  • What are the relationships you use to sell books and keep customers?
  • How does an author market themselves to educational publishers?
  • As an author, how do you stay relevant in this industry?
  • What is one thing you get asked all the time?

Arianne McHugh

Arianne McHugh

Arianne McHugh earned her bachelors at San Diego State University. Previous to publishing, Arianne was the Director of Clientele Development for Bloomingdales – assisting in the planning, training and complete operations for the opening of the California Flagship Store. She also created a mom’s blog that received national attention from General Motors as well as TV Dr. Phil, to name a few. Saddleback publishes over a thousand titles including Urban Fiction, Hi-Lo Chapter Books, Nonfiction, Graphic Novels, Interactive Smartboard Lessons, Low Level Supplemental Curriculum and more.

Don't Think About Tomorrow

Don't Think About Tomorrow

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On December 14th, 2011 Irene Watson and Tyler R. Tichelaar spoke with romance author, publisher, and entrepreneur Donna Wintersabout writing regional historical romances.  Donna Winters and her husband Fred Winters are the owners of Bigwater Publishing. Since 1989 they have released 15 of Donna’s historical romances for ages 12 and up under the Great Lakes Romances imprint.  We covered a wide-range of topics from writing to marketing, including:

  • Historical romances vs. contemporary romances
  • Research methods
  • Historical characters
  • Images
  • Names
  • Character development
  • Historical dialog
  • Historical costumes
  • Historical transportation

Donna Winters

Donna Winters

Donna adopted Michigan as her home state in 1971 when she moved from a small town outside of Rochester, New York. She began penning novels in 1982 while working full time for an electronics firm in Grand Rapids.She resigned from her job in 1984 following a contract offer for her first book. Since then, Thomas Nelson Publishers, Zondervan Publishing House, Guideposts, and Bigwater Publishing have published her novels. Her husband, Fred, a former American History teacher, shares her enthusiasm for history. Together, they visit historical sites, restored villages, museums, and lake ports, purchasing books and reference materials for use in Donna’s research.Donna has lived all of her life in states bordering on the Great Lakes. Her familiarity and fascination with these remarkable inland waters and her residence in the heart of Great Lakes Country in Upper Michigan, make her the perfect candidate for writing Great Lakes Romances®.  
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On June 1st, 2011 Irene Watson and Tyler R. Tichelaar interviewed writer, publisher, and marketing guru Patrika Vaughn on how to choose the right mentor. Patrika Vaughn has 25 years of experience include every aspect of writing, publishing, and marketing. She is a columnist with articles published in more than 100 national journals and magazines. She spoke with us today on these key points:

  • Know your audience and what potential mentors know about that audience
  • Interview them: find one who is ‘on your wavelength’
  • Know what type of help you need
  • Be able to take criticism
  • Don’t choose a dictator!

Patrika Vaughn

Patrika Vaughn

Patrika Vaughn’s books have appeared in print, audio books, and eBook formats. As a ghostwriter she has written books of both fact and fiction for industrialists, psychiatrists and psychotherapists, world travelers and international executives. As a Literary Agent, Patrika has placed writers with Prentice-Hall, McGraw Hill Publications, Harcourt Brace Jovanovitch, and other top tier publishers. She is currently publisher and President of Acappela Publishing

Everything You Need to Know to Write, Publish and Market Your Book

Everything You Need to Know to Write, Publish and Market Your Book

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Irene Watson and Victor R. Volkman spoke with local historian, professional editor, and entrepreneur Tyler R. Tichelaar about the ins and outs of producing books on local history, from research to marketing and distribution. Tyler R. Tichelaar,a 7th generation Marquette resident, has written five novels with more to come, all set in Upper Michigan including The Marquette Trilogy, the award winning Narrow Lives, and the recently published history of Marquette, My Marquette: Explore the Queen City of the North, Its History, People, and Places. We covered a wide range of issues, including:

  • What made you decide to write a local history book?
  • What makes your book stand out from other local history books?
  • How did you arrange the book and decide what to leave out and what to include?
  • What was the most difficult part of the research and writing process?
  • Beyond the writing, what other decisions had to be made, such as in acquiring photographs or the layout of the book?
  • What have you done to market the book?
  • What kind of response have you received so far

Tyler R. Tichelaar

Tyler R. Tichelaar

Tyler has a Ph.D. in Literature from Western Michigan University, and Bachelor and Master’s Degrees from Northern Michigan University. He has lectured on writing and literature at Clemson University, the University of Wisconsin, and the University of London.

Tyler is the regular guest host of Authors Access Internet Radio and the President of the Upper Peninsula Publishers and Authors Association. He is the owner of Marquette Fiction and Superior Book Promotions, a professional book review, editing, and proofreading service. Besides writing about Upper Michigan, he is interested in the Arthurian legend and recently published King Arthur’s Children, a study of treatments of King Arthur’s children in literature from medieval times to twenty-first century novels. Tyler lives in Marquette, Michigan where the roar of Lake Superior, mountains of snow, and sandstone architecture inspire his writing.

My Marquette

My Marquette

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